Stay in Your Lane.
Lead Your Market.

Rising equipment costs, climbing insurance premiums, and driver turnover are straining budgets. The real opportunity isn't expensive new volume—it's unlocking hidden value inside your current operations.

Driver Journey Driver Risk Driver Waste $10K–$30K per Driver

This playbook is designed to help mid-market carriers identify hidden profit margins in three overlooked segments: Driver Journey, Driver Risk, and Driver Waste. By uncovering these blind spots, you can dictate industry standards, set competitive prices, and build robust operational resilience.

Work through each part sequentially. Part 1 surfaces your opportunity. Part 2 formalizes your response. Part 3 connects you with a team that can help you act on it.

01

Part One

Calculating Your Opportunity

Each segment below is worth $10,000 in opportunity value per driver. You must check all three items within a segment to earn credit. No partial credit—score 3 of 3 to unlock each tier. If you hesitate on any item, leave it blank.

Opportunity Unlocked Per Driver

Check all three items in a segment to unlock its $10,000 opportunity value.

$0 per driver

Instructions: Each of the three segments is worth $10,000 in opportunity value per driver. To earn full credit you must check all three boxes within a segment. Partial credit is not awarded. If you hesitate to check a box or it is not currently true for your company—leave it blank.

S1

Segment 1 — Driver Journey

Attracting & Retaining Quality Drivers

$10K / driver

The full lifecycle of attracting, onboarding, and retaining quality drivers.

  • We read & respond to all employee reviews across all reputable platforms.
  • We read & respond to the unaddressed employee reviews of other companies in our industry.
  • We leverage telematics to tell stories that enhance our employer branding.
S2

Segment 2 — Driver Risk

Cognitive Capacity Behind the Wheel

$10K / driver

Ensuring mental fitness behind the wheel to reduce impulsive actions and preventable accidents.

  • Our drivers take quarterly cognitive assessments.
  • We support our drivers with personalized cognitive development plans.
  • We have a trackable system for quantifying the quality of our cognitive development training.
S3

Segment 3 — Driver Waste

Healthcare Cost Control

$10K / driver

Controlling healthcare costs and preventable claims that erode your bottom line.

  • We support our drivers with personalized health and wellness blueprints.
  • We stay on top of our claims data to proactively intervene in preventable ER visits due to chronic condition complications.
  • We make it easier for our drivers to eat healthy on the road by providing them with meal plans through trusted vendors as a benefit.
02

Part Two

Mitigation Planning

Where you left boxes unchecked, formalize your response. This living document creates insurance leverage and demonstrates regulatory compliance. Answer each prompt based on the segment(s) where you fell short.

Step 01

Identify Risk

Which area did you hesitate to check?

Name the ONE threat that could disrupt your operations the most if left unmitigated.

Step 02

Define Reinforcement

What will it take to strengthen this weakness—people, programs, or process?

What should you eliminate or simplify to make room for stronger protections?

Step 03

Design Reach

What does your business look like 3 years from now if this risk is under control?

How much more profitable, resilient, or market-leading could you become by preventing it?

10 Seats Available — First Come, First Served

Complimentary Executive
Fleet Risk Review

Roosevelt Henderson Cook is currently selecting 10 qualified transportation leaders for a much deeper dive into your operations—weighing these risk data points specifically against your company's unique numbers and situation. Because we are a boutique firm, we only have the capacity to offer 10 of these reviews at a complimentary rate.

Submit Your Plan

lt@roosevelthendersoncook.com

Subject line: "Count me in" or "Submit mitigation planning"
Need a quick 15-min walkthrough first? DM LT Montgomery on LinkedIn.

© Roosevelt Henderson Cook — Executive Fleet Risk Review Series